LULU 312.88 ▲1.7%
SBUX 98.42 ▲1.2%
EQX 14.22 ▲2.1%
CAVA 89.14 ▲3.2%
AMZN 183.92 ▲1.4%
ADDYY 124.50 ▲0.9%
RH 298.44 ▲0.6%
ULTA 342.18 ▲0.8%
SFM 48.92 ▲1.1%
COST 724.33 ▲0.4%
TPR 42.18 ▲1.3%
ELF 156.44 ▼0.3%
CMG 51.87 ▲0.7%
W 48.92 ▼0.5%
LULU 312.88 ▲1.7%
SBUX 98.42 ▲1.2%
EQX 14.22 ▲2.1%
CAVA 89.14 ▲3.2%
AMZN 183.92 ▲1.4%
ADDYY 124.50 ▲0.9%
RH 298.44 ▲0.6%
ULTA 342.18 ▲0.8%
SFM 48.92 ▲1.1%
COST 724.33 ▲0.4%
TPR 42.18 ▲1.3%
ELF 156.44 ▼0.3%
CMG 51.87 ▲0.7%
W 48.92 ▼0.5%

Own what
you buy.

Automatically invest in the companies you spend money with.

Every $100 spent → we invest $10 of your money in that brand.

Own what
you buy.

Automatically invest in the companies you spend money with.

Every $100 spent → we invest $10 of your money in that brand.

Own what
you buy.

Automatically invest in the companies you spend money with.

Every $100 spent → we invest $10 of your money in that brand.

Own what
you buy.

Automatically invest in the companies you spend money with.

Every $100 spent → we invest $10 of your money in that brand.

✓ No bank connection  ·  ✓ No login  ·  ✓ Just early access

Own what
you buy.

Automatically invest in the companies you spend money with.

Every $100 spent → we invest $10 of your money in that brand.

✓ No bank connection  ·  ✓ No login  ·  ✓ Just early access

Would you use this?

Early access is limited.

// his ownership milestones
live
⛳
Acushnet GOLF
$487 / $500 toward $50 GOLF
$13 from next milestone
⌚
Movado MOV
$10 invested · $100 / $100
+$10 MOV unlocked ▲
👔
Ralph Lauren RL
$145 / $200 toward $20 RL
$55 to next milestone
📱
Apple AAPL
$89 / $500 toward $50 AAPL
$411 to next milestone
auto-invested this month +$60 ▲

// the problem

You already spend
thousands every year.

But none of it builds ownership.

OWN changes that.

$100 spent
at a brand
=
$10 invested
of your money in that brand
Tap to pay
01 —
You spend
money.
Buy anything — coffee, groceries, clothes, gas. Just live your life.
Stock chart
02 —
We detect
the company.
OWN maps your purchase to the stock ticker. Automatically. Instantly.
Portfolio growing
03 —
You hit milestones.
You earn shares.
Every $100 spent unlocks $10 invested in that brand. Shares land in your brokerage. Automatic.

// product preview

Watch your spending
turn into stock.

Spend $100 at Starbucks. We invest $10 in Starbucks stock. Automatically.

PURCHASE DETECTED
Starbucks
-$6.50
Adds to SBUX milestone
MILESTONE HIT
$100 spent
at Starbucks
OWN invests $10 of your money
SHARES BOUGHT
+$10 SBUX ▲
From your balance
Held in your brokerage

REAL-TIME  ·  AUTOMATIC  ·  PASSIVE

// your brands. your portfolio.

Your lifestyle.
Your portfolio.

These are just a few. If it's publicly traded and you shop there, OWN can invest in it.

Lululemon
Lululemon
LULU ▲1.7%
Starbucks
Starbucks
SBUX ▲1.2%
Whole Foods
Whole Foods
AMZN ▲1.4%
Equinox
Equinox
EQX ▲2.1%
Cava
Cava
CAVA ▲3.2%
Adidas
Adidas
ADDYY ▲0.9%
RH
Restoration Hardware
RH ▲0.6%
Ulta
Ulta Beauty
ULTA ▲0.8%
Sprouts
Sprouts
SFM ▲1.1%
Costco
Costco
COST ▲0.4%
Chipotle
Chipotle
CMG ▲0.7%
Apple
Apple
AAPL ▲0.5%

All corporate logos and prices are for illustrative purposes only and are not a recommendation, an offer to sell, or a solicitation of an offer to buy any security.

34+
Early members
150+
Brands mapped to tickers
$15T
Annual US consumer spending
0%
Currently invested back to consumers
This week's progress
live
☕
Starbucks SBUX
$92 / $100 · $8 from next $10 SBUX
👟
Nike NKE
+$20 NKE unlocked ▲
🧘
Lululemon LULU
$148 / $200 · $52 to next $20 LULU
unlocked this week+$20 ▲
My ownership rules
active
🛒
Amazon
AMZN · every $250 → $25 invested
10%
🥗
Cava
CAVA · every $100 → $10 invested
10%
🏋️
Equinox
EQX · every $300 → $30 invested
10%
you set the rules. we trigger.always on ▲

// built to be safe

Built to be safe and seamless.

OWN simply automates what you already could do manually.

🏦
You keep your existing brokerage
Trades execute in your own account. Your stocks. Your control.
🔒
We never hold your money
OWN is not a custodian. We send trade instructions. That's it.
✅
You control all activity
Set your rules, pause anytime, adjust any investment. Full control.
🛡️
Bank-level security
Card data read-only via Plaid. We never store your card number.

// the shift

Most people stay consumers.

OWN turns you into an owner.

Same life. Different outcome.

You already spend money on these companies every week. The only question is whether you profit from it.

// why this matters

You already spend.
Now own.

Investing doesn't have to be complicated. You don't need to understand stocks. You just need to shop.

01
No finance degree needed
If you can swipe a card, you can build a portfolio. OWN removes every barrier — no decisions, no research, no timing the market. Just shop.
02
You already spend every day
You buy coffee, leggings, and groceries every week. OWN turns those same habits into automatic portfolio growth. Nothing changes except your net worth.
03
Your portfolio is your life
You invest in the brands you already love and use every day. Your portfolio reflects your real life — not someone else's idea of what you should own.
// faq

Good questions.

Do I need to understand stocks to use OWN?
Not at all. You just shop like you always do. OWN handles the investing automatically. You don't need to pick stocks, time the market, or know anything about finance.
Do you hold my money?
No. Trades execute in your existing brokerage account. We never take custody of your funds or securities. We are an automation layer only.
What if I make a large purchase?
We show a confirmation before placing any large investment. You're always in control — review or cancel any queued investment before it executes.
Wait — does OWN give me free stock?
No. OWN invests YOUR money on your behalf. You pre-fund a small balance (or link your bank), and when you hit a spending milestone (like $100 spent at Starbucks), OWN automatically uses $10 of your balance to buy SBUX stock for you. It's exactly the same as if you logged into your brokerage and bought $10 of SBUX yourself — we just automate it based on your spending habits.
Is this free?
Yes, OWN is completely free to users. We earn revenue through payment for order flow on trades — the same model used by Robinhood. You never pay a fee.
Which brokerages will you support?
Robinhood, Schwab, Fidelity, and Public are our priority. Join the waitlist and we'll keep you updated as integrations launch.

// early users are joining

San Diego  ·  Los Angeles  ·  New York

Be part of the first group shaping this.

34+
EARLY MEMBERS
150+
BRANDS MAPPED
$0
COST TO JOIN
// get early access

Stop just spending.
Start owning.

Be among the first to turn everyday spending into long-term ownership.

Would you use this?

No commitment. Just curious.

// faq

Good questions.

Do I need to understand stocks to use OWN?
Not at all. You just shop like you always do. OWN handles everything automatically.
Do you hold my money?
No. Trades execute in your existing brokerage account. We never take custody of your funds.
Wait — does OWN give me free stock?
No. OWN invests YOUR money on your behalf. You pre-fund a small balance (or link your bank), and when you hit a spending milestone (like $100 spent at Starbucks), OWN automatically uses $10 of your balance to buy SBUX stock for you. It's exactly the same as if you logged into your brokerage and bought $10 of SBUX yourself — we just automate it based on your spending habits.
Is this free?
Yes, OWN is completely free to users. We earn through payment for order flow on trades — the same model used by Robinhood.
Which brokerages will you support?
Robinhood, Schwab, Fidelity, and Public are our priority. Join the waitlist and we'll keep you updated.