Spend → Own (automatic investing)

Turn purchases into ownership.

Every time you buy from a public brand, we detect the transaction and automatically buy that company’s stock in your existing brokerage account — based on rules you set.

Join the waitlist See how it works
Uses your brokerage (no custody) Fractional shares “Match purchase” mode
Coffee purchase Stock chart
Example
Starbucks purchase$6.00
Rule: Match purchase$6.00
Auto-buySBUX (fractional)
*For illustration only. Investing involves risk.

How it works

Set rules once. We handle the rest.

1) Connect
Link cards + brokerage

Read transactions from your card and place trades through your existing brokerage with permission.

2) Choose a rule
Match, percent, or fixed

Match purchase price, invest a percent (e.g., 25%), or use a fixed dollar amount per qualifying purchase.

3) Auto-invest
Spend → own

When we detect a mapped brand, we queue an investment event and batch-buy fractional shares on schedule.

MVP features

Simple on purpose. No caps in v1.

Built to plug into Plaid + SnapTrade-style providers.
Rules engine
  • • Match purchase price (1x) or multiplier (2x, 3x)
  • • Percent-of-purchase (e.g., 25%)
  • • Fixed amount per purchase
  • • Brand-specific overrides (Starbucks $6, everything else $2)
Clean activity feed
  • • Purchase detected → investment queued → trade placed
  • • See ticker mapping and executed buys
  • • Toggle automation on/off anytime
Brokerage stays the source of truth

You keep your brokerage account. We’re an automation + UI layer, not a custodian.

Risk disclosures (built-in)

Clear warnings about concentration risk and confirmations for unusually large investments.

FAQ

Do you hold my money?

No. Trades execute in your existing brokerage account.

What if I make a huge purchase?

No caps in v1. We can show a confirmation before placing a large order.

How do you map merchants to tickers?

Curated merchant → ticker mapping, with fallbacks and manual review for ambiguous merchants.

Isn’t this risky?

Individual stocks can be volatile and concentrated. We’ll disclose risks clearly.

Get early access

Drop your email. We’ll invite you to the beta.

Disclaimer: This site is for informational purposes only and does not constitute investment advice. Investing involves risk, including possible loss of principal.